Unlike many people I know, I do not turn off or mute the sound on television commercials. I find them interesting, funny, silly, clever, and/or insane. Some I like; others, not so much.
I also like milk, dairy milk that is. My cat likes it too, but I digress. When I was young, I probably subsisted on milk because as a child (and even now), I was a discriminating eater (some would claim I’m picky, but doesn’t discriminating sound classier?). I didn’t like many foods especially vegetables so basically I ate meat, cereal, and fruit as well as drank lots of milk to fill me up.
I am not lactose-intolerant so drinking milk has fortunately never been a problem for me (This should be obvious based on the above paragraph.) Nor has it been for my cat as she still drinks it, but I digress once again.
I am sympathetic to those who are afflicted with digestive problems connected to lactose. I know it is a problem for many; I know it was for my mom. I mention this only in light of two commercials that are currently running on television. Both of these products are advertised mainly to those who have lactose intolerance but both companies would love to expand their market beyond persons who have issues with breaking down milk. Thus, the advertisements.
The first is for Lactaid; the second is for Silk Almond milk.
First, here is the gist of the advertisement for the Lactaid commercial for those unfamiliar with it. A woman reaches into the milk refrigerator at her local store to grab a carton of milk and is greeted by a blue and white Lactaid cow (to match the carton). This cow is seen from the back, standing upright, and talks the woman into buying Lactaid.
What I find funny is that this cow has a butt that is not unlike one of the Kardashian sisters. Perhaps, the cow’s name could be Kim Cow-dashian based on her derriere alone. After the woman selects this lactose-free milk, they fist-bump (or in the case of the cow, hoof-bump).
The second commercial is for Silk Almond milk, and again for those unfamiliar with it, here is the gist. A spokes-Almond is standing on a kitchen counter and goading a man into trying some almond milk. The man is resistant because he doesn’t know if he will like the taste or not. The Almond keeps saying, “This is insane!” Finally, to shut the nut up, the man tries it and agrees that it does taste good, even better than milk.
My problem with this commercial is that if a person tries a new food or beverage, he doesn’t pour a full (eight-ounce) glass. He pours a sip or two into a small glass because anything beyond that would be a waste, especially if it turns out he doesn’t like it. That is the insane part, that he is willing to waste that much almond milk for a taste.
What’s more insane is that both Lactaid milk and Silk Almond milk are not cheap. If a gallon of dairy milk runs about three dollars a gallon, both of these products run about four and a half dollars for a half gallon. That’s even more expensive than a gallon of gas in California.
Granted, for those who have a need for these specialty milks, it is a godsend, but to promote these to the general public as these commercials seem to do, that seems crazy. By the way, there are coupons available on the individual companies’ websites which will reduce the cost of these products. Lactaid milk has a fifty-five cent coupon as well as other coupons for their other products; Silk Almond milk has a seventy cent coupon.
As for me, I will continue to drink milk and watch television ads. By the way, how do you milk an almond?